International Journal of Fisheries and Aquatic Studies
2021, Vol. 9, Issue 6, Part D
Analysis of factors affecting fish marketers in gombe central area of gombe state NigeriaAuthor(s):
Tusayi BW, Ezekeil B and Alkali MJAbstract:
Fish is considered the best source of animal protein for man’s growth and development. However, it takes marketing to ensure delivery of fish and fish products to the consumers at the right time, convenient place and the best possible quality. This study assessed the challenges fish marketing in Gombe central area of Gombe state Nigeria as well as proffer solutions for the expansion of fish marketing. Relevant data was collected with the aid of structured questionnaire and enhanced by oral interview, from 120 fish marketers randomly selected without replacement with 40 each from three (3) different markets. Data was analyze using descriptive statistics of frequency, percentages and mean score analysis on 5-point Likert scale with 3 as the decision value. The result showed that Consumer choice (3.93) was the major factor affecting the quality and quantity of fish sold by fish marketers; financial problem (3.87) was the greatest challenge of fish marketing faced by the marketers. positive response was recorded on the suggested ways to improve the system with access to loans/grants having the highest response of 3.87 followed by creation of cooperative and provision of basic facilities as the third way of improving the marketing system. Fish marketing in Gombe central has the potential to grow if active steps are taking in enhancing the need of the marketers.Pages: 292-296 | 186 Views 9 DownloadsDownload Full Article:
How to cite this article:
Tusayi BW, Ezekeil B, Alkali MJ. Analysis of factors affecting fish marketers in gombe central area of gombe state Nigeria. Int J Fish Aquat Stud 2021;9(6):292-296.