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International Journal of Fisheries and Aquatic Studies
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(ICV-Poland) Impact Value: 76.37, Impact Factor: RJIF 5.69
E-ISSN: 2347-5129, P-ISSN: 2394-0506

International Journal of Fisheries and Aquatic Studies

2020, Vol. 8, Issue 6, Part A

The fishery marketing channel in Kotabaru regency South Borneo Indonesia


Author(s): Emmy Lilimantik

Abstract: This research was aimed at analyzing the fishery marketing patterns in Kotabaru Regency, South Borneo Indonesia. Analysis employed were (a) marketing channels using snowball sampling method, (b) farmer’s share and (c) margin marketing. The results showed that (a) fishery marketing consisted of five channels, (b) price share obtained by producer was ranged from 42% until 84% of total price paid by consumers, which showed the marketing system was efficient, and (c) the marketing margin obtained by small trader was larger than that of wholesaler. Meanwhile, profit margin distribution was higher compared to the marketing cost margin distribution. It meant that the profit obtained broker trader was bigger if compared with costs of marketing and production.

DOI: 10.22271/fish.2020.v8.i6a.2361

Pages: 49-53  |  106 Views  22 Downloads

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How to cite this article:
Emmy Lilimantik. The fishery marketing channel in Kotabaru regency South Borneo Indonesia. Int J Fish Aquat Stud 2020;8(6):49-53. DOI: https://doi.org/10.22271/fish.2020.v8.i6a.2361
International Journal of Fisheries and Aquatic Studies